Not Every Great Business Fits Every Buyer’s Buy Box

A business might be:

• Too small for a traditional private equity platform but ideal for an ETA or search-fund buyer.
• Outside a particular PE firm’s geographic focus but perfect for another investor.
• Below one buyer’s EBITDA threshold but an excellent add-on for another company.
• In an industry that doesn’t fit one investment thesis but is exactly what another buyer is looking for.
• Owned by an entrepreneur who isn’t actively running a formal sale process but is open to the right conversation.

We don’t believe good opportunities should be discarded simply because they don’t fit one buy box.

Not.a.broker is designed to create a second path for those businesses.

For buyers, our membership brings that seller intelligence together with Seller Leads access in the app, search tools, private personal notes, shared company notes, monthly new-business updates and Q&A meetings every two weeks. The $300 monthly company membership includes two named seats, with additional seats at $100 each per month. Everyone signs in through their own account. Company owners who want research focused on their own industries and locations can apply for Targeted Search, a $4,000 monthly membership that replaces the $300 base membership while active. Extra seats stay $100/month each, and the company keeps its usual tools. Targeted Search includes private lead lists, appointment coordination and personal check-ins.

HansenHarding’s role is to identify and develop relationships with business owners. Not.a.broker extends that network by connecting qualified acquisition-minded buyers with opportunities that may fit their criteria.

This creates a simple philosophy:

One buyer’s “no” can be another buyer’s opportunity.

We aren’t trying to put every business on the market.

We’re building a network where good businesses can find the right buyers—even when they don’t fit the first buyer’s criteria.

Our goal is to make acquisition sourcing more efficient for everyone involved.

For buyers: access to businesses they may never have found through traditional brokered processes.

For sellers: an opportunity to have a confidential conversation with a qualified buyer without immediately entering a public auction process.

For HansenHarding: a way to create additional value from the proprietary relationships and opportunities developed through our sourcing work.